The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
A Buisness, Management, Business book. Consumers want the predictable and consistent, with an occasional positive twist or added...
WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with...
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- Filetype: PDF
- Pages: 193 pages
- ISBN: 9780071477840 / 71477845
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More About The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Consumers want the predictable and consistent, with an occasional positive twist or added value thrown in. Psychologists who study happiness (the correct psychological/research term is subjective well-being) often talk about the importance of predictability for safety and security (the caramelized popcorn, if you will), mixed with small increments of variety to offset boredom (the prize). Unfortunately, many companies focus too much on the basic ingredients and not enough on adding that extra something that differentiates them from their competition...
I'm glad I read this book after reading Starbuck CEO Howard Schultz's book "Onward". The Schultz book covers the guiding priciples under which Starbucks operates - it's what they train their employees on. "Onward" gives a number of examples of these stories but goes much beyond, with quite a bit of company history. This book, "The Starbucks... I didn't even realize I had this on my bookshelves until I was clearing it out. So, along with most of the non-fiction I've read this year, I decided to give this a-go. Honestly, since I am a big coffee drinker especially with Starbucks, the title is what intrigued me the most when I initially bought it and reading it now. I thought... I stopped reading after I read about 40% of the book. The whole thing reads like a very long Starbucks advert. I found no practical advice in the book. There's a gazillion stories about how Starbucks employees give out free coffee when they see a customer spill their drink or give out free coffee presses when a customer asks for a replacement...
